Before social media, before a robust internet—there was Wet n Wild 666, Brandy Wine lip liner.

Every celebrity wore it. There were no TikToks, no viral YouTube reviews. Just word of mouth, beauty columns, and the occasional magazine mention. And yet, this one product somehow spread like wildfire. Not exactly smoke signals, but definitely not instant either. It’s been around for over 30 years, so clearly, it’s doing something right.

Feeling a bit nostalgic lately, I grabbed the pencil at CVS. I’d forgotten how much I loved this shade. It’s a cool nude wine—pink, but just a touch deeper. One small “hmm”: the size. It’s huge. Like, ruler-length huge. Kind of wild for a lip pencil. But, hey, more product means it’ll last forever. Back in the day, I used to cut it in half to make two smaller, purse-friendly versions.

Honestly, I can live with the size—for this shade. And for the price? Totally worth it.

Color Icon Lip Liner in 666 Brandy Wine, $1.99